About us

I help ambitious CPG founders go from concept to commercialization—with products that are not only shelf-ready, but built to scale.

As the founder of CPG Cre8tions, I bring a founder-for-founder mindset to every brand we work with. Yes, we formulate—but that’s just the beginning. We’re not just product developers—we’re operators, problem-solvers, and strategic partners who understand the full arc of what it takes to launch and scale in today’s market.

We specialize in developing functional products that work—from beverage and wellness lines to kid-focused nutrition and beyond. But we go further: helping brands navigate sourcing, production, packaging, compliance, and operational infrastructure. If you need someone to stay in the trenches with you post-formulation, we’re already there.

• Product Development & R&D
• Functional Beverages & Wellness Products
• Kid-Focused Nutrition
• Commercialization Strategy
• Co-Man/Co-Pack Setup & Operations
• Ingredient Sourcing & Supply Chain
• Ongoing Operational Support
  

We ask the hard questions, pressure-test your assumptions, and de-risk your decisions—because we’ve stepped on the landmines ourselves. Our goal isn’t just to create a great product. It’s to make sure you’re set up to win long after it hits the shelf. We don’t disappear after the formula is signed off. We stay with you through production, scaling, and the everyday decisions that make or break a CPG business. Because your success isn’t just about taste—it’s about execution.

Let’s build something special together!

Adam Leja

Our partners are specialists in the CPG industry, offering expertise in branding, packaging design, packaging sourcing, reliable co-packing partnerships, and beyond.

Experienced Team

Industry Expert Partners

We create samples of commercial quality throughout the development process. Carbonated to match commercial CO2 levels and pasteurized to specifications, we ensure that you're tasting a product of commercial quality, eliminating any surprises down the line.

We are with you every step of the journey. Your success is our success. As an independent developer, we are entrepreneurial and fully aware of the challenges that lie ahead, having walked in your shoes for over a decade, unlike many others.

Samples and Pilot Runs

We want you to win!

Our Specialists